Why don’t more women show interest in crypto-shopping?
Women’s interest in crypto-shopping didn’t increase during the first three quarters of 2021. According to CryptoRefills Consumer Report 2021, in the year 2020, females’ share among all crypto-shoppers was only 8.8%. This rate was recorded as 8.5% in the first nine months of 2021. We also note that no crypto-shopper has responded with a non-binary gender. This disequilibrium is very interesting considering that women’s interest in more traditional ways of online shopping (incl. online stores and marketplaces like Amazon) is very high and even higher than that of men. The gender gap is not exclusively limited to crypto-shopping activities. Recent research found that women’s interest in any kind of crypto-asset is roughly half of men’s (source: cnbc.com/2021/08/30/cryptocurrency-has-a-big-gender-problem.html).