Consumer report 2023

The first and largest research into consumer use of bitcoin and other cryptocurrency for shopping and payments. Quantitative and qualitative insights into who these consumers are and why they use bitcoin and other cryptocurrencies as a means to pay for goods and services.
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What's new in the 2023 edition

Last year we took our research up a notch, delving deeper into customer trends and behaviors. Our 2022 Edition, boasted an extensive 80 pages, enriched with 72 visual aids and a thorough Cluster Analysis of global crypto shopper segments.

This year, for the 2023 edition we are adding:

  • A section dedicated to the media and social media preferences of crypto-shoppers.
  • Longitudinal studies to see how preferences and behaviours have changed over time.
  • A new pre-release format. While we prepare the final report, we will be prereleasing most of our data in a more visual format, presenting key charts.

Charts and graphs

  • User demographics
  • Drivers and barriers to adoption
  • Purchase behaviors
  • Purchase experience (usefulness, ease of use, social norm, etc)
  • Use of specific currencies
  • Use of specific technologies (Lightning network)
  • Purchase experiences and intent to repurchase
  • Purchase statistics (product categories, prices)

Cluster analysis

The 2023 Edition features a Cluster Analysis of CryptoShopper Segments. Our analysis identifies seven customer segments and goes into great detail to describe the demographics and needs of each segments. We also reanalyze our data in relation to the segment clusters to reveal the preferences of each group, for example in terms of specific currencies, product categories and to describe their shopping habits
Consumer Report 2022
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Who is this research for

The report provides valuable data and insights for professionals, companies and institutions that are interested in quantifying and understanding the use of cryptocurrencies as a means of payments for goods and services.

  • VCs, angel investors, institutional investors
  • Payment service providers
  • Banks and financial services providers
  • Governments & regulators
  • Marketing & payments professionals
  • Online and offline retailers
  • Blockchain & payments media

2023 edition research, distribution, and media partners

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Become a research partner

We ask our research partners to contribute by either supporting us in collecting data (for example promoting our survey questionnaires to their user base), submitting us relevant case studies, or promoting the Report and other results of our research. Some of our research partners voluntarily subsidize part of our research costs. We may provide stronger visibility to the partners that are more active in supporting us. We are especially seeking for Institutional partners (Universities, Regulatory Institutions, etc) and Fintech Businesses (Payment Processors etc.).
Become a research partner

Research partner advantages

Visibility on the report & website​

You will get one digital and three hard copies of the report for free. The digital copy will be provided to you two weeks before it is made available to the general public.

Support understanding crypto adoption

You will get one digital and three hard copies of the report for free. The digital copy will be provided to you two weeks before it is made available to the general public.

Visibility On The Report & Website​

You will get one digital and three hard copies of the report for free. The digital copy will be provided to you two weeks before it is made available to the general public.

Support Understanding Crypto Adoption

You will get one digital and three hard copies of the report for free. The digital copy will be provided to you two weeks before it is made available to the general public.

Becoming a research partner process

If you wish to apply for registering your organization as a Cryptorefills Research partner please get in touch with us through our contact form. Please note that you may only apply if you are allowed to enter into a (Non-Binding) contractual agreement (Memorandum of Understanding) on behalf of your organization.

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