Consumer Report
Consumer Report 2022
The largest survey of people who pay with crypto, now in its second edition. Quantitative and qualitative insight into who these consumers are and why they pay with Bitcoin and other crypto for goods and services.
What’s new in the 2022 edition
We’ve greatly expanded the research with new insights on consumer demographics and preferences. The full 2022 edition runs to 80 pages, with 72 charts and graphs and a new cluster analysis describing the segments and preferences of crypto shoppers.
Charts and graphs
- User demographics
- Drivers and barriers to adoption
- Purchase behaviours
- Purchase experience (usefulness, ease of use, social norm, etc.)
- Use of specific currencies
- Use of specific technologies (Lightning Network)
- Purchase experiences and intent to repurchase
- Purchase statistics (product categories, prices)
Cluster analysis
The 2022 edition includes a cluster analysis of crypto shopper segments. It identifies seven customer segments and describes the demographics and needs of each in detail.
We also reanalyse the data by segment to show each group's preferences, for example specific currencies, product categories and shopping habits.
Consumer Report 2022
Buy the full version with 72 charts and the cluster analysis under a single-user or company-wide licence, or download the free lite version.
Lite version
Content
- Executive overview
- Introduction to blockchain payments, including layer-2 payments
- 37 charts and graphs
- 42 pages of descriptions and interpretation of the data
License
Creative Commons licence (free to use and distribute)
Cost
Free
Full version, individual
Content
- Executive overview
- Introduction to blockchain payments, including layer-2 payments
- 72 charts and graphs
- 81 pages of descriptions and interpretation of the data
- Cluster analysis describing customer segments and their preferences
License
Single-user licence
Cost
190 USD
Full version, corporate
Content
- Executive overview
- Introduction to blockchain payments, including layer-2 payments
- 72 charts and graphs
- 81 pages of descriptions and interpretation of the data
- Cluster analysis describing customer segments and their preferences
License
Multi-user licence (the document may be shared within one organisation)
Cost
390 USD
Who is this research for
Data for anyone who needs to quantify and understand how people pay with crypto for goods and services.
- VCs, angel investors and institutional investors
- Payment service providers
- Banks and financial services providers
- Governments and regulators
- Marketing and payments professionals
- Online and offline retailers
- Blockchain and payments media
2022 edition research, distribution and media partners
Keep up with the research.
New data on how people actually pay with stablecoins and crypto, straight from our own transaction research. No more than one email a month, and you can unsubscribe with one click.
Become a research partner
Research partners help us collect data, for example by sharing our survey with their users, send us relevant case studies, or help distribute the report and our other findings. Some partners also fund part of the research. The more a partner contributes, the more visibility we give them. We're especially looking for institutional partners such as universities and regulators, and fintech businesses such as payment processors.
Become a research partnerResearch partner advantages
Visibility on the report and website
Your organisation is named in the report and on this site.
Early access
You'll get one digital and three printed copies of the report for free. The digital copy arrives two weeks before public release.
How to become a research partner
Get in touch through the contact form. You'll need to be able to sign a non-binding memorandum of understanding on behalf of your organisation.
Apply as a research partner